The success some high profile Bloggers and YouTubers over the last couple of years has been phenomenal, like, just huge and rightly so. Done properly with good photography and writing, a blog is a good as any glossy magazine; and the same can be said for well edited videos. While I am sure I have said before that it’s not my dream to become a full-time blogger, it is my dream to write for a living so seeing the success of so many people my age and younger now working for themselves, is incredibly inspiring.
That all being said, I am hugely sceptical of many of the products and books some bloggers and YouTubers are releasing because it’s often obvious that they’re just putting their name to something, and when it comes to books, particularly of the cookery and baking kind, I have to ask where all these recipes magically appeared from. I don’t dispute that a heck of amount of work has still gone into the project, but all this “here’s my recipe for xxx” and I’m like, really?!
Here’s where I’m at with Niomi Smart; when she came onto the scene a few years ago, it’s fair to say being at the time the other half of another popular YouTuber, gave her a good launch into the sphere and her swift rise to a million followers was just that, swift! For that I have to admit I resented her slightly, but then we could argue that Joe Sugg equally got a helping hand from his famous sister before establishing a following in his own right. Same for Niomi. As a reader and follower of many blogs and channels, it’s easy to see that people see through fake and once a feeling of honesty is lost, we stop following. Simples. While I sub to Niomi’s channel, I don’t actually watch that many of her videos but I keep an eye on the content she produces and choose to watch the stuff that engages me best, rather than everything.
When I heard Niomi Smart was releasing a healthy eating book of the Deliciously Ella kind, I had the same attitude to it as I do Tanya Bakes and I don’t think I need to explain based on the above, what this attitude was. However, I was in my local Asda and as I wondered down the aisle that has a small collection of the latest book releases, I spied Eat Smart on the shelf and I was compelled to pick it up for a quick flick through. Well, from the quick flick through and a look at some of the recipes, I thought for a mere tenner, it was worth a shot and Sweeties, I’ve got to be honest, I am pleasantly surprised.
In the same way I read other recent cook book purchases, I sit on the sofa and read them over a couple of days, sticking in markers on the recipes I would like to try in time. When I finished reading Eat Smart, before I had even tried anything first hand myself, I knew I had a good book in my hands. Niomi is not a nutritionist or does she have any qualification of the food kind, and she makes no hiding of this. As you flick through the pages, she simply outlines that they are healthier adaptations of her childhood favourites. Whether she has come up with them herself is irrelevant to be honest. You guys know I am a huge fan of Ella Mills (nee Woodward)/Deliciously Ella and I love her two books, and I hate myself for saying this, but I think if you’re new to a plant-based lifestyle, you might just find Eat Smart the better book to ease yourself in with. Might.
The recipes aside, it’s also a beautifully put together book; the writing is simple but easy flowing and the photography is stunning, which is what makes it such a lovely book to own. So am I a convert? to this particular YouTuber pursuit, yes.
Have you guys read and/or tried any of recipes featured in Eat Smart? What do you think about YouTubers and Bloggers releasing products and merchandise?
Until next time x
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