Elle Insider: Luxury Mystery Eyeliner Review

Hey Sweeties,

Today is a bit of a first and quite the unique opportunity… I am reviewing a totally new, totally not available to buy beauty product which for this beauty newbie, is quite exciting!

As you know, I am no expert in the beauty department but I know what I like and what I don’t and my journey for me right now is about gaining more of an education about products and refining my own collection of make-up and improving my daily application. I have been a subscriber to Elle Magazine since I think about 2007 and as part of being a subscriber I get access to various discounts, competitions and opportunities like the one today where a selection of us get to exclusively try something no one else has!

So, what’s the mystery totally new product I have been trying? Well Sweeties, it quite literally is a mystery as part of the appeal is that the brand has yet to be revealed! The focus isn’t for us (Elle subscribers) to guess but more so to determine the quality, durability and ease of application. If we knew the brand it would affect how we received the product, probably quite significantly. What I can tell you is that it’s eyeliner… a luxury new eyeliner.

“This is no regular eyeliner. It’s been in development for over five years, and it’s the first ever lash hugging gel liner pen with a patented AccuFlex tip, specifically designed to make applying gel liner easier”.

To access the liner, you twist off the cap (or Tournez Le Bouchon –is that a clue perhaps, could the brand be French?) to reveal the special tip, and then you twist the end a couple of clicks to reveal the gel.

My initial reaction is positive, I like the feel of the pen in the hand and the brainbox behind the AccuFlex tip clearly understands the demand on applying a smooth, clean line. As you can see from my hand, the gel is a thick black; exactly what I like and just running the pen across my skin left a good finish. On my eye lid, I achieved the same –starting in the middle, I comfortably and confidently drew a clean line above my lashes and ending in a flick (or wing) before I went back over and into the corners. It is so refreshing to finally find an eyeliner that applies easily, swiftly and effectively. Regular readers will know that within my beauty favourites I use two eyeliners –Maybelline Eyeliner Matic and Collection Fast Stroke eyeliner. Recently I have opted for a fresher look in my daily make-up so I have almost completely abandoned my staple eyeliner- matic which I would use on my lower water line on a religious basis. However, I have wanted eyeliner on my top lid and to be honest, I just find liquid liner so frustrating and time consuming, applying without it colouring my crease with black dots and lines is a nightmare. So this new mystery eyeliner really has got me excited!

As I mentioned earlier, I am no beauty expert so to even stand a chance of accurately identifying the brand is slim however from the packaging (although I assume this will change once released into stores) and feel of the product, I will take a punt that it might be Bourjois, Benefit or, considering the word ‘luxury’ and the notion of it possibly being French, maybe YSL is worth a gander? The product is definitely of good quality but I desperately hope it’s affordable. To get so many Elle subscribers dizzy in delight at this new product, for it to then be really high end would not only be quite mean, it would actually be quite pointless. Surely the objective of getting us to try the eyeliner out is to captivate us into spreading the word upon release and queuing out the door to purchase it?

Some lasting notes… A small concern of mine is that there is no way of identifying when you’re going to run out of gel, eventually you are going to click the end and nothing will come out and no woman likes to be caught out. It is also a bitch to get off! The eyeliner has fantastic durability and lasts all day but it’s a struggle to remove, even getting it off the back of my hand took scrubbing! But on the whole and in the context of the rest of the review, are they deal breakers? Of course not! As soon as this product is revealed to us all and available to buy… providing it is affordable, I am first in the queue!

Until next time x