The ClaireySweetie Annual Christmas Advert Roundup for 2016 | Blogmas Day 2

Hey Sweeties,

As is routine for me to do each year, here is a roundup of the Christmas adverts for 2016.

John Lewis – #Bustertheboxer

After being probably the only one that doesn’t cry each year at the John Lewis Christmas advert (see my post, why so anti?), I’ve probably become one of the few who actually really like it this year (apparently people look forward to crying at these ads?).  I have not only been desperately hoping in the lead up to the advert’s release that they do something different, but I’ve been quite vocal about it too (apologies). So, when the advert got released a day sooner than Twitter was expecting, rather than wait to see the advert for myself organically on TV, I watched it online and fortunately for my willingness to get into the Christmas spirit more enthusiastically this year, I can be positive about it for once. In the unlikely event that you haven’t seen it –

The first thing that came to mind was that the John Lewis creative team had obviously been scouring YouTube for inspiration and came across dogs on trampolines (aren’t those videos great?!). Then, having got to the end of the advert and realised that not only did John Lewis not want me to cry, but also that people genuinely would struggle to, I could get excited about it for the first time in yonks. For me, I really like that they’ve gone for a much light hearted vibe this year and the message of ‘gifts that everyone will love’ really does work in line with Christmas, and with their advert overall. I also feel people might view foxes and badgers differently, and not just as pests. I think it also needs saying that using a non-white family is a good nod to Britain and our culture at Christmas time. Well done John Lewis, I’m back on your side!

View Full Post

%d bloggers like this: