Zoella & the Blogosphere: Finding the real in amongst a sea of beige personalities

This past week in the blogoshere, Zoe Sugg aka. Zoella has been in the spotlight for two different things 1. Her salary and 2. for causing total outrage by posting a picture of herself on Snapchat in a pair of Calvin Kleins (and a t-shirt).

Both of these things have in turn outraged me slightly because while there is always an intrigue with how much big time bloggers/influencers like Zoella really earn, it’s actually none of our business. Zoe’s audience are mostly young teenage girls, she herself is in her mid-twenties and the photo wasn’t in the least bit sexual or suggestive.

While I defend her, equally I do appreciate that she has to remember to tailor her content in accordance to her audience, but on the other hand social media has opened up a huge variety of content to young people like never before.

Unfortunately, access to more content doesn’t equal a faster route to maturity and a young person’s understanding of relationships and adult life. The internet can be a problematic space for anyone, not just teenagers and the comments underneath posts on Instagram by Zoella et al, are a clear indication of naivety.

Zoella & the Blogosphere

Everybody just calm the f*** down, okay… it’s not Playboy!

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