What Will Become of Blogging?

Sunday Chat

Hey Sweeties,

Today’s post was inspired by an idea that I tweeted on Friday. I was listening to Radio 2 (don’t mock it until you listen to it!) and one of the news items mentioned Hilary Mantel being made a Dame for her services to literature. I got to thinking how long it would be before a Blogger gets made a Dame/knighted/awarded OBE etc. for their services to blogging? Think about it, it could happen.

Blogging (as we know) is now very much a thing, such a thing that those who are involved are taking highly sought after positions of influence and living lives we all want a slice of. Blogging is definitely an art form and in the same way authors, artists and musicians are acknowledged, Bloggers in time will too. It also depends on how blogging will develop, I mean, will it always be regarded as blogging or will it essentially just been seen as writing? YouTube as well, it’s not writing but it is film making, all things that are already acknowledged and rewarded in society and culture.

How many of you reading this, have bought, watched or even been somewhere because a Blogger/YouTuber recommended it? *holds up hand* Yes me to, often. So we know they influence which is why quite rightly they can and do earn from advertising and brand relationships. However, the most successful Bloggers/YouTubers (I don’t need to name names, you know who they are) are now writing books, creating products/merchandise and/or their own cosmetic and beauty ranges. It’s these things (the products of their blogging) that will probably survive them once the blogging thing expires.

Take Nicola and Sam behind Pixiwoo/Real Techniques. Both Makeup Artists that started making YouTube videos and through that has been able to create their makeup brush ranges. But if YouTube went away, they would still be Makeup Artists. Tanya Burr I guess is similar. But what about Zoe/Zoella Sugg? If blogging and YouTube suddenly stopped what would she do? Nothing that she has currently released could sustain her I don’t think. I’m not being mean, I am being realistic.

It’s hard to imagine a time without blogging but like all social media platforms, something in time will probably replace it. One also has to be realistic. I absolutely love blogging, I think about my blog all day long (yes, really), but essentially it’s a hobby or at least it is right now. Writing is what I want to do but there may come a time where blogging becomes no longer necessary or relevant. I will always write, but I may not always blog.

This is why, as much as the blogging lifestyle really appeals and hell yes I would love to quit my day job and do this full time. But equally, in the back of my mind I wonder how secure it really is? Also, when will Instagraming our dinner get boring and photographing every moment of our lives? It’s great we have such a vivid visual record of our time on this earth, so much more than any of the previous generations put together but is there such a thing as photographing too much?

Just some food for thought for you all today…

Until next time x

Who is Zoe “Zoella” Sugg? | The perfect role model for teenage girls

Who is Zoe “Zoella” Sugg? If you genuinely have absolutely no idea who she is then I have to ask where you have been, particularly over the last year? I mean seriously, where have you been? The girl is EVERYWHERE!

Zoe “Zoella” Sugg. How would I even begin to describe Zoe “Zoella” Sugg?

Zoe “Zoella” Sugg is flawless

I hear her hair is insured for $10,000

I heard she does car commercials… in Japan

One time, she punched me in the face… it was awesome!

Zoe "Zoella" Sugg

Discovering Zoe

I discovered Zoe by accident but seemingly right on the pinnacle of her name getting exploded across magazines and the media. For a while I had been watching Lo Bosworth on YouTube (remember her from The Hills?) and one day Zoe’s channel was in the list of suggestions YouTube thought I would be interested in.

I clicked on her ‘My Everyday Makeup Routine‘ video, then I watched a few other of her videos, and I have been addicted to her channel ever since.

At the time of writing, this morning it was announced that she had hit 6,000,000 followers. Six. Million. Followers. Wow! Just going to let that sink in for a moment…

Zoe “Zoella” Sugg: Home grown and self-made

What I love about Zoe is that she is totally home grown and self-made, she has become famous doing what she loves. An advertisers dream her following is now so lucrative that anything Zoe says, goes.

For brands she is gold, but unlike celebrities whereby you don’t always believe in the things they advertise,  with Zoe you do believe what she has to say and you want to listen.

If she recommends a beauty, skin or hair product chances are you’re going to go and buy it, I know I have. She is the big sister you never had.

Role models for teenagers

When I was a teenager I went through a hippie phase, a goth phase, a little bit of a skater girl phase (thanks to my love, Avril Lavigne) and then I discovered Lindsay Lohan and got into fashion trying to copy her style. It’s normal, popular culture dictates many a teenagers’ life.

Zoe comes across very genuinely, I get the impression that she is who she is and she is unlikely to suddenly go wild and flash her knickers to the paparazzi. If I was 15 and found someone like Zoe to follow, it would have been a dream and would have made navigating my late teen years a lot easier.

It’s unfortunate I discovered her when I was 26 but better late than never I guess.

Tomorrow is the much anticipated launch of her Zoella Beauty range which I can only predict 6 million+ people are itching to see what that involves. As an early guess, I think it will involve lipstick… maybe a perfume but we’ll all have to be very patient little bunnies and wait and see. Zoe also has her first book, ‘Girl Online‘ being published in November and I am sure many other things thereafter.

Until next time x

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