Who is Zoe “Zoella” Sugg? | The perfect role model for teenage girls

Who is Zoe “Zoella” Sugg? If you genuinely have absolutely no idea who she is then I have to ask where you have been, particularly over the last year? I mean seriously, where have you been? The girl is EVERYWHERE!

Zoe “Zoella” Sugg. How would I even begin to describe Zoe “Zoella” Sugg?

Zoe “Zoella” Sugg is flawless

I hear her hair is insured for $10,000

I heard she does car commercials… in Japan

One time, she punched me in the face… it was awesome!

Zoe "Zoella" Sugg

Discovering Zoe

I discovered Zoe by accident but seemingly right on the pinnacle of her name getting exploded across magazines and the media. For a while I had been watching Lo Bosworth on YouTube (remember her from The Hills?) and one day Zoe’s channel was in the list of suggestions YouTube thought I would be interested in.

I clicked on her ‘My Everyday Makeup Routine‘ video, then I watched a few other of her videos, and I have been addicted to her channel ever since.

At the time of writing, this morning it was announced that she had hit 6,000,000 followers. Six. Million. Followers. Wow! Just going to let that sink in for a moment…

Zoe “Zoella” Sugg: Home grown and self-made

What I love about Zoe is that she is totally home grown and self-made, she has become famous doing what she loves. An advertisers dream her following is now so lucrative that anything Zoe says, goes.

For brands she is gold, but unlike celebrities whereby you don’t always believe in the things they advertise,  with Zoe you do believe what she has to say and you want to listen.

If she recommends a beauty, skin or hair product chances are you’re going to go and buy it, I know I have. She is the big sister you never had.

Role models for teenagers

When I was a teenager I went through a hippie phase, a goth phase, a little bit of a skater girl phase (thanks to my love, Avril Lavigne) and then I discovered Lindsay Lohan and got into fashion trying to copy her style. It’s normal, popular culture dictates many a teenagers’ life.

Zoe comes across very genuinely, I get the impression that she is who she is and she is unlikely to suddenly go wild and flash her knickers to the paparazzi. If I was 15 and found someone like Zoe to follow, it would have been a dream and would have made navigating my late teen years a lot easier.

It’s unfortunate I discovered her when I was 26 but better late than never I guess.

Tomorrow is the much anticipated launch of her Zoella Beauty range which I can only predict 6 million+ people are itching to see what that involves. As an early guess, I think it will involve lipstick… maybe a perfume but we’ll all have to be very patient little bunnies and wait and see. Zoe also has her first book, ‘Girl Online‘ being published in November and I am sure many other things thereafter.

Until next time x

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